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Sadaf Shah – General Secretary

Sadaf Shah, an alumna of Kinnaird with a Masters in Business Administration from Punjab University, has worked in philanthropy since 2001, in her capacity as General Secretary of RESCUE a registered NGO, she is responsible for the creation and oversight of policy and program development plus initiatives that are focusing on the improvement of the emotional, mental, and physical health of disadvantaged children and the elderly.

She also serves on the board of the International Commission on Workforce Development a US based 501c3 Non-Profit Foundation and UN-GAID flagship initiative advancing 21st century employability skills to the masses in underdeveloped G77 countries.

Through financial backing from her husband, her own family and friends, Sadaf, after the 2005 major earthquake and the recent devastating floods, is continuing to help critically and  physically challenged and at-risk children and their families by providing support and housing for them.

"Reaching out to others in need gives me a great sense of peace and, consequently makes me a more effective human being."

Not just satisfied with "donating money" Sadaf has taken a dozen mission trips through the years to impoverished areas all over the Northern areas of Pakistan. On her most recent mission to a village near Nowshera, Sadaf said she saw something amazing in the midst of the impoverished, flood-stricken region.

"These people have nothing, but yet, everywhere we went, these people had smiles on their faces,"

For Sadaf, it all fits with her personal philosophy. "You don’t have to go to Africa. It can be something really small, even if it's just fast forwarding a smile" "The point is to reach out and if you can't feed a hundred people, then just feed one." "Do something for somebody else. There's a mutual benefit. You're helping another person, and I believe that makes you happier as a person, a mom, a friend and as a human being."

As a recognized leading authority on natural food and their healing powers Sadaf is a sought after media contact and is quoted and profiled widely in print, and on television nationally. She is the author of "Qudrat ka Dawakhana" ( Naturopathy) and also writes poetry. Her published works in that domain is called "butterfly’s secrets" (titly) a composition of English and Urdu poetry that touches the soul.

On the professional level, she is a director at Hotel Liberty, Director Strategic Alliances of Activa Financial Ltd. a mobile payments company. A high achiever, she has received the honor of receiving the Top Recruiter, Top Sales person, Top Manager awards and the Best and highest Sales achievement award in the history of Time Life International a Time Warner Aol company in last twenty years to date in the Asia Pacific Region. She has also received the Shirin Khairulla Award for being nominated the Country Star of Time Life Pakistan.

A humanitarian with unlimited compassion, a fulltime care giver to 3 kids, a husband, 6 cats and two dogs, she finds time to launch mega projects, coordinate events in a number of countries and still manage time for charitable and social work!

Syed Fida Hussein Shah – President

Chairman Hotel Liberty (Lahore), A successful Businessman and Industrialist.

Ghizal Mehdi - Vice President

Ghizal is a software architect with 10+ years of accomplishments in designing and launching successful products used by Fortune 500 customers and millions of end user consumers. He has proven success at turning new ideas into launched products through building successful cross-functional teams, fostering a culture of design-driven product development and user experience innovation, and rolling up sleeves to get the details right.

Depending on the hour, Ghizal plays the visionary technologist or the nuts-and-bolts software engineer. He enjoys working with forward-looking, pragmatic and highly motivated teams across engineering, product and business. He prefers to work in fast iterative partitions in any given problem space and continuously strive for simplicity.

He is a strong believer in technology as a business enabler, and takes most joy out of working on creative proposals and solutions that address known and unknown problems in unique and original ways.

Umer Aziz - Finance Director

Mr. Aziz, is also the Executive Director of Lahore Lyceum school system. The Lahore Lyceum started taking active part in Global School Partnerships Programme by establishing links with many schools in UK as a result of which exchange of different projects, ideas, sharing of information regarding culture, traditions and values have taken place. Lahore Lyceum has global links with schools like St. Thomas School Scotland, Moseley School Birmingham, Green Mount School Yorkshire, Shaw lands Academy Glasgow and many others and it has undertaken projects on areas like diversity of culture at national and international level, History of Moin jo Daro, human rights with special emphasis on child labour, health education and many others with international dimensions.

Wara Haider - Director Communication

Wara Haider with Masters in English Literature from Government College University Lahore, is also performing duties in Dawn News as Assignment & Editing Desk including assigning events to the reporters, assisting and coordinating with them while they were out in the field. Also coordinated in Current Affairs Programs arranged Audio Beepers and managed the guests. Forming and editing news by gathering information from reporters and inside sources. Editing script of packages and documentaries along with regular news. Voiceovers & Subtitling of Urdu SOTs and Interviews. Also made packages on News Issues and Current Affairs.


At R.E.S.C.U.E we mainly serve the elderly and the underprivileged.This term also forces us to consider what poverty More...

After more than a decade of work across Pakistan, R.E.S.C.U.E understands that poor people also have skills and initiative that they would like to use More...

Sadaf Shah is an accomplished poet & marketing professional with over 12 years of professional and academic experience. She is the former Country head for More...

What We Do
The underprivileged and especially the elderly have basic needs too that are not met and they are also facing social problems such as poor health, loneliness More...

Get Involved
Your generosity provides hope, dignity and a lasting impact in the lives of people that need it most. Gifts can be designated for any of our various More...

Your generosity provides hope, dignity and a lasting impact in the lives of people that we help. See our efforts More...

2006 A free dyspensary in Qasur.
2007 shelter provided to 2800 earthquake victims under surbuland Village More...

RESCUE Flood Relief Efforts
In July 2010, heavy monsoon rains caused massive flooding in Pakistan, killing many people and challenging relief efforts in remote areas More...


Sadaf Shah
General Secretary

Mobile: +92 300 8460146
Fax: +92 300 8460144

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